Futurist, public speaker, runner of companies by day; pirate bunny, adventurer, novice mixologist and professional troublemaker by night. Founder and chief executive at game-changing agency Socialyte, former EVP of Digital at millennial media giant NYLON, creative director of Williamsburg Apartment and Chief Conspirator at NSFW.
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A thought leader on millennial marketing and the rise of social influencers, Saynt is a serial entrepreneur and innovator who has developed award winning campaigns for brands such as Lord & Taylor, Coach, Estee Lauder, and Conde Nast. Featured in WWD, Forbes, Bloomberg and The New York Times, Saynt’s work in the fashion and beauty industry has helped build some of the industries fastest growing brands while impacting the careers of social media’s most influential personalities.
For over a decade Saynt as been revered as a blogging pioneer, proclaimed as the “Perez Hilton of Fashion" by the New York Observer for his snarky industry skewing blog FashionIndie.com. Soon after he joined Rebecca Minkoff as Chief Marketing Officer where he helped the brand triple in revenue within two years. After Minkoff, Saynt launched Socialyte with partner Beca Alexander, an influencer casting and representation agency that manages the careers of globally recognized talents such as BryanBoy and Adam Galla, while also providing services to over 250 clients which include Vogue, Vanity Fair, and Burberry. His work has helped media, fashion, beauty and lifestyle brands amass millions of fans and dollars through curated social storytelling.
In 2014 Socialyte merged with NYLON and Saynt took on the role of Chief Innovator and EVP of Digital of the newly formed NYLON Media. His work helped earn the magazine a Hottest Fashion Magazine of the Year Award by AdWeek and continues to help invigorate programs within the publication.
Saynt’s expertise and candor on the subject of the "new celebrities" has helped birth a form of marketing in which popularity and authenticity merge to reach ad-adverse millennial customers, developing new methodologies on reaching customers for the hundreds of brands he impacts.
Saynt has been featured on tech and fashion conferences speaking on influencer relations, social branding and marketing, and the personification of brands to reach advertising adverse millennial consumers. He is an advisor to loyalty program start-up Fashionism and resides in Brooklyn at a gallery townhouse called Williamsburg Apartment.