backstory

 Daniel Saynt speaking at Social Media Week NYC (2018)

Daniel Saynt speaking at Social Media Week NYC (2018)

I started off as a fashion blogger. My blog was called FashionIndie and we were pretty fucking popular. At one point we were bigger than Vogue.com which was pretty fucking sick. That company got me a lot of attention and I started consulting for Louis Vuitton. After that I spent a little time as Chief Marketing Officer of Rebecca Minkoff and then left that to start a company called Socialyte.

A few years after starting Socialyte, we merged with Nylon Mag and I ran digital there while also running the influencer agency I created. Represented a couple of pretty major Instagrammers and Youtubers, worked with literally every brand in fashion, beauty and luxury, and then got really fucking tired of wasting my time trying to convince people to purchase handbags and makeup they didn’t need.

I wanted to use my decade of experience in luxury lifestyle to sell something that would actually make people happy, so I created the New Society for Wellness (NSFW), a private members club and digital agency dedicated to sex and cannabis. Since launching the company’s been featured on Forbes, Vice, Playboy, Maxim, Bustle, Refinery29, Civilized, Business Insider and Men’s Health. Now I guess I’m some kind os sex and cannabis guru.