A little backstory
A thought leader on millennial marketing and the rise of social influencers, Saynt is a innovative entrepreneur who has developed award winning campaigns for brands such as Lord & Taylor, Coach, Estee Lauder, and Conde Nast.
Featured in WWD, Forbes, Bloomberg and The New York Times, Saynt’s work in the fashion and beauty industry has helped build some of the industries fastest growing brands while impacting the careers of social media’s most influential personalities.
For over a decade Saynt as been called a blogging pioneer and was proclaimed the “Perez Hilton of Fashion" by the New York Observer for his industry skewing site FashionIndie.com. He made headlines again when he joined Rebecca Minkoff as Chief Marketing Officer where he helped the brand establish it's voice as a social media leader. After Minkoff, Saynt launched Socialyte with former wife and business partner Beca Alexander. The influencer casting and representation agency manages the careers of globally recognized talents such as BryanBoy and Adam Galla, while also providing services to over 250 clients which include Vanity Fair, Apple, Samsung and Burberry. His work has helped media, fashion, beauty and lifestyle brands amass millions of fans through curated social storytelling.
In 2014 Socialyte merged with NYLON and Saynt took on the role of Chief Innovator and EVP of Digital of the newly formed NYLON Media. His work helped earn the magazine a Hottest Fashion Magazine of the Year Award by AdWeek (2014).
In 2016 Saynt launched the New Society for Wellness (NSFW). Part private members club, part digital agency the group develops campaigns for some of sexual wellness and cannabis health's largest brands including Chakrubs, We-Vibe, Flow Kana and MotorBunny.
Saynt’s candor on the subject of the "digital celebrities" has helped birth a new form of marketing in which popularity and authenticity merge to reach ad-adverse customers, developing new methodologies to reach customers for the hundreds of brands he impacts.
Saynt has been featured on tech and fashion conferences speaking on influencer relations, social branding and marketing, and the personification of brands to reach millennial consumers.