About Daniel Saynt
A thought leader on millennial marketing and the rise of the social influencer, Saynt is a serial entrepreneur and innovator who has developed award winning campaigns for brands such as Lord & Taylor, Coach, Estee Lauder, and Conde Nast. Featured in WWD, Forbes, and The New York Times, Saynt’s work in the fashion and beauty industry has helped build some of the industries fastest growing brands while impacting the careers of social media’s most influential personalities.
For over a decade Saynt as been revered as a blogging pioneer, first as the New York Observer proclaimed “Perez Hilton of Fashion" for his snarky industry skewing blog FashionIndie and later as a marketing wunderkind for his work as Chief Marketing Officer of social success story, Rebecca Minkoff. After exiting Minkoff, Saynt launched Socialyte, an influencer casting and representation agency that manages the careers of globally recognized talents such as BryanBoy and Adam Galla, while also providing services to over 250 clients which include Vogue, Vanity Fair, and Burberry. His work has helped media, fashion, beauty and lifestyle brands amass millions of fans through curated social storytelling.
In 2014 Socialyte merged with NYLON and Saynt took on the role of Chief Innovator of the newly formed NYLON Media. His work helped earn the magazine a Hottest Fashion Magazine of the Year Award by AdWeek and continues to help invigorate programs within the publication.
Saynt’s expertise and candor on the nature of the "new celebrities" has helped birth a form of marketing in which popularity and authenticity merge to reach ad-adverse millennial customers, developing new methodologies on reaching customers for the hundreds of brands he impacts.
Saynt has been featured on tech and fashion conferences speaking on influencer relations, social branding and marketing, and the personification of brands to reach advertising adverse millennial consumers. He is an advisor to loyalty program start-up Fashionism and is Editor-at-Large for Monrowe Magazine.
He resides in Soho with an oversized Pomeranian named Calvin Klein.
Tiffany & Co., Bombay Sapphire, Vitamin Water, Hennessy, Google, The New Yorker, People, Vogue, Vanity Fair, Complex, New York Magazine, Gap, Banana Republic, Old Navy, Club Monaco, Levis, Louis Vuitton, Marc Jacobs, Refinery29, Coach, Estee Lauder, 23 Stories, Lord & Taylor, Nylon, Gucci, TopShop, Francis Ford Copolla, Barcardi, Sprite, Chevy, Ford, Kia, Mercedes-Benz, GQ, Details, Pop Games, Microsoft, Dell, P&G, Burberry, Rebecca Minkoff, Brahmin, Botkier.